KIA, a leading global automaker, is committed to providing a seamless and delightful driving experience for its customers. In pursuit of this vision, KIA University was established as an all-encompassing training platform designed for customers, employees, and partners. The UVO App Interactive Simulation, an innovative training module developed with Adobe Captivate, is a key offering of KIA University. This module has not only improved customer satisfaction but also significantly increased the probability of customers returning to KIA dealerships.
The Outstanding Influence of the UVO App Interactive Simulation on Dealership Returns
The success of the UVO App Interactive Simulation is demonstrated by its ability to motivate customers to return to KIA dealerships. Remarkably, customers who completed the interactive training had an 86% likelihood of returning to the dealership, compared to a mere 19% return rate for non-connected customers. This substantial increase underscores the effectiveness of the UVO App Interactive Simulation in fostering brand loyalty and driving dealership visits.
Experience the Power of KIA’s UVO: Your Ultimate Driving Companion
UVO, an abbreviation for “your voice,” is a sophisticated infotainment system derived from Microsoft’s Windows Embedded Automotive software. UVO enables drivers to make calls, play music, navigate, and more through hands-free voice commands on their smartphones. In 2019 and newer KIA models, there are three types of UVO systems: UVO Play, UVO Link, and UVO Link with Navigation. Each system offers a distinct set of features aimed at enhancing the driving experience, from entertainment and convenience to vehicle diagnostics and maintenance alerts.